Lately someone asked me what it would cost to train our people. I said: what would it cost if we don’t? :)

‘If your business needs to evolve, Partner Master Class is the company to give you a boot up the backside to do it.’

Sarah McRow –Director Goldcrest Solutions Ltd. (United Kingdom)

‘We had a more than 60% increase in our Dynamics CRM revenues within 18 months! I would highly recommend Guus and the PMC team to any partner with growth aspirations!’

Selom Bulla, Managing Director of Preact Limited – UK Dynamics CRM Gold Partner

‘Thanks to Partner Master Class for professional and inspiring trainings. They know what they are talking about. Fantastic workshops!’

Christian Lehman – Deputy CEO, GOB Software & Systeme GmbH & Co. KG (Germany)


‘Our business has doubled, our win rate improved and our marketing and overall business strategy is far more targeted. I’d recommend the Partner Master Class to any Microsoft partner.’

Michael Morgan – Intergen (Australia)


Improve your people with the most valuable business improvement trainings available.



We don’t leave after training. We coach your people to be sure to get the desired results


Knowledge Center

Make a quick start with our knowledge documents. Easy to download or buy.

Professionalize and increase your Microsoft Dynamics business!

Do you want to improve your professionalism, profitability, customer satisfaction and increase your sales volumes? Partner Master Class provides ‘seasoned’  Microsoft Dynamics veterans who have been owners of several Dynamics partner companies. They have over 25 years of experience in ERP and more than 15 years in Microsoft Dynamics.

Partner Master Class is an international training and consulting company that delivers the official Microsoft PDC program. PDC stands for Partner Development Center. PDC’s deliver training and coaching for the 5 so-called non-technical roles of the Dynamics Partner Academy. Partner Master Class is selected by Microsoft as the first choice PDC for The Netherlands, Belgium, the UK and recently also for Australia and Germany.

Joining the Partner Master Class is an innovative journey that brings perspective, vision, tools and processes to Microsoft partners helping them to manage successfully their business.

Microsoft statistics have shown an average 29% higher Year over Year growth compared to partners who have not joined the Business Ready program!


Non Partner Master Class training


Dynamics partners after Partner Master Class training

How your people get better

Microsoft wants its Dynamics partners to become more professional. So the main goals of the Partner Master Class program are in line with Microsoft’s new MPN partner program. Microsoft has launched the new Microsoft Dynamics Partner Academy (DPA) program recently. Partner Master Class will deliver the parts which focus on managers and business owners which means the following roles:


How can you improve your leadership performance? In most partner companies, a lack of experienced middle management prevents (further) profitable growth. Companies rely heavily on one or just a few individuals far too often. For this reason, it’s critical that the Leadership trainers be able to demonstrate real-life experience as business owners in this channel. We have been owners of Dynamics partners ourselves! So we understand your position better than anyone else. And we recognize the mistakes that you make because we’ve made them ourselves! Based on our experience, we’ve probably made even more mistakes than you did (so far). So take advantage of the opportunity to learn from our mistakes!


Customer satisfaction is more important than ever before! This forces you to learn how customers really think and purchase, how you can influence expectation levels and how you can manage and improve customer satisfaction. The MPN partner program is all about growth! Therefore it’s important to set up a real sales and marketing engine. Unfortunately, most partners don’t have this machine today, nor a concrete idea of how to create one. You want your sales and marketing to work well together. The best way to achieve this is to agree on the basics of the perfect sales qualified lead. Create a set of criteria to qualify a sales lead and your teams can work together to attract and convert more of them to grow your business. In the marketing training you will gain insights into the following subjects:

  • The new buying behavior
  • How to influence today’s buying journey?
  • Create leads via prospect education Your website 2.0 – what should it look like?
  • Generate More Marketing Prospects with a Vertical Value Proposition
  • Digital marketing


Most Dynamics partners have poor to very poor conversion ratios. But pre-sales is a costly business! Every sales cycle you lose costs you at least 10 man-days for small deals to over 100 for bigger deals. Those are huge investments! You need to realize how much money you leave on the table. And how much profit you can make by an improved qualification process and better closing skills. Winning new customers is far more popular than retaining existing customers. However, if you analyze the business models, you discover that customer retention, or churn management, is one of the most important indicators of profitability. Retaining customers in the cloud demands for a complete different mindset and approach. Dynamics partners who want to be successful in the near future better start their preparation on time.

  • New Repeatable Sales Methodology
  • Selling ‘out of the box’ solutions
  • Strong focus on qualification and closing skills!
  • Role games Up- and cross sell of additional solutions
  • Selling the stack
  • Managing the churn

Project Management

  • Repeatable delivery process
  • Project organization
  • Change management
  • Role games

Latest news and blogs

What Dynamics NAV Partners Can Expect from Directions EMEA

DIRECTIONS is the annual event for Microsoft Dynamics NAV partners. This event is owned and organized by NAV partners for NAV partners. And that makes it pretty different from typical Microsoft events like WPC! Being a Dynamics NAV partner in todays’ market is like dancing on a volcano. And...

Thanks to Partner Master Class for professional and inspiring trainings. They know what they are talking about. Fantastic workshops!

Dr. Christian Lehmann, Deputy CEO, GOB Software & Systeme GmbH & Co. KG

Improve your business and start today!

Microsoft statistics show that Dynamic partners who followed our training improved with 26%, while partners that did not follow the training decrease by 3%. Time to act now!

Check the training program now